Local SEO Advertising & Marketing Blog Launched
The launch of the Local SEO Advertising & Marketing Blog is here to provide SEM and PPC tips, tricks, how-to's and 101's.
How PPC Advertising Can Be Local Search Engine Marketing/Branding
PPC Advertising can brand your business through local search engine marketing with web presence optimization.
Local SEO Through Social Media Optimization, Say What?
Word of mouth in 2010 is changing, find out how to leverage your Local SEO efforts by utilizing social networking.
How Google Maps & Local SEO Can Leverage Small Business
Every small business has a bully, fight back against large corporations with local SEO for the Google Maps. Cheap marketing that easily outranks the big guys.
Technology is Searching for Small Business Local SEO Benefits
Small business is burning up with some help from technology and local SEO. Are you search engine marketing?
We have been given the green light to move forward with internet marketing for small business and saving the planet. Technology is ushering a new era of going green or being environmentally friendly. As ironic as it sounds the energy sucking computers of tomorrow are helping to save our futures by eliminating printed advertisements and many other forms of communication or receipts. Along with local advertising going green small business internet marketing has gone platinum.
Small business has been yearning for a breath of fresh air from advertising and marketing for a long time. After all, the advertisements they have been printing are partially destroying the same trees that create air. Value packs, Yellow Pages and pretty much any other form of printed advertisement have gone stagnant even though a lot of consumers still use them for savings. The problem lies in expiration dates, distribution costs and the time it takes to change any printed form of advertising.
Internet marketing and advertising online are not new mediums having been around for over a decade. However, local marketing and local advertising for small business on the web is very new. So new in fact that the time to get in is now, before you get left behind like in the .com buzz of the 90’s. Small business owners are seeing a huge increase in the amount of traffic they can generate from an online marketing campaign. Along with local internet advertising these two new mediums are changing the face of large corporations in the future.
Technology puts the power into the hands of small businesses by putting searching power in the hands of consumers. Smart phones, rampant Wi-Fi access and cell phone apps are driving traffic to small business locally. Not just any traffic though, these consumers are ready to purchase products and services. With the power of suggestion owners can also shape what the customers are buying by offering specials and coupons that are easily added and removed from their online profiles. Suddenly running a spur of the moment special for one week doesn’t sound so bad when you have the opportunity of marketing it to the mass public.
In the end it is not about saving the trees or the planet and going green loses its meaning because all we really want is to make green. However there are many positive reasons to start internet marketing and advertising. If not to save the planet or make money at least to help customers who are really in need of your products and services.
Posted in Local Advertising Local Marketing by .
Have you been doing internet marketing and not receiving the support you feel you deserve from your local community? Maybe you are not engaging your social network as well as you could be through optimization of your web presence including social networking which is local SEO. Providing social media that is optimized includes making it easily distributable and well designed so that it is not an eye sore.
Social media optimization includes
- clean and friendly social media
- easily found and distributable options
- making contact information visible
- catchy, branded and fun
Keep it simple and make it fun. Social media optimization includes making your web presence something that everyone can appreciate since it is going to be seen all over the internet so be sure your networking mediums are friendly to a certain extent. Make sure your content is available and the same on as many social networking sites as possible. Contact info should be present as well… again, the same on all social networking sites across the web. Images, widgets, banners and other media should be catchy and resemble your business to keep them branded towards you and they should be fun so people are attracted to them.
The most important part to successful social media optimization for local SEO is expressing it off the web. When a customer asks how to thank you for your services make sure you tell them to comment it on your Facebook or add you as a friend. Utilize your social networking as word of mouth. Notify clients that you have a Twitter where they can find limited time coupons and discounts. The worst thing you could ever do is to create social networks and never utilize them for marketing.
Ever visit a bare, abandoned website or social site and felt the lack of energy? Spending money is emotional, build emotion through social media optimization.
Posted in Local Marketing by .
The year is almost over but it has brought thriving marketing especially for small businesses. Search engine optimization which draws customers from nearby communities has blown up due to Google Maps. The maps utilize Google Places and displays local shops when search engine users are searching for keywords related to businesses in the community.
Company owners benefit tremendously from posting listings within the Google Local Business Center. Their store will be displayed on the map and draw targeted nearby consumers and these customers are searching with money in hand to shop for products and services. How is technology fueling this fire which has set local SEO marketing a blaze?
High End Handheld Computers & Cellular Devices
Ever hear of a couple devices created by Apple like the iPhone and iPad? Handheld computers are putting searching power within the consumer’s hands, product hungry technological savants. Not really but they have already dished out hundreds of dollars for a computer that fits in their hands and they are looking for local shops to spend more money.
Mobile Phone Prices & Screens
Not only are you attracting the shopping elite but everyday people in the community are using Google more and more to find products and services nearby. With the price of cellular devices lowering and the screens growing, everyone is starting to be able to use search engines while mobile. Not to mention that with everyone starting to use sites like Google Maps on their cell phones there is a lot of branding for desktop users.
Local Search Engine Optimization Companies
Local shops are benefiting from technology whether it is mobile or it is stationed at home and this buzz has given prestige to being ranked on the first page of the local business listings. Local search engine optimization or SEO is huge right now, everyone has heard about how their business can be on the first page of Google with a couple of simple tried and true tips. Few companies can deliver and most that do only can by accident, they stumble upon the first page.
Just as technology has driven clients to use search engines when searching for local products and services, it will also be the pivotal for companies trying to offer a real service to their clients. An SEO Company is only as valuable as the service they provide. Many boast local marketing through optimization of business listings but very few have a client management system and most lack reporting. They offer nothing to track their work because a lot of times the service they provide really is not a service at all.
My suggestion, find an SEO Company that provides login information to a system that reports the service they are providing you, this should include directory submissions and social media ratings if they are charging a monthly fee.
The Small Business Owners Technology
Now we know how technology is driving local marketing, steering it into a solid medium that has proven its validity. We can also see how local SEO companies are running from technology and the accountability it provides. Where do the business owners stand amongst all these technological advancements though?
Small local businesses have recently become networking hubs usually with Wi-Fi available or close by. Owners of these companies are bringing their laptops to work or setting up a desktop work station within the business. As the years keep passing we age, growing along with how tech savvy small businesses are. The barrier that once existed between home and work internet availability is shrinking. Knowledgeable users of the web are filling the void between technology and its users, even within the small business.
With technology taking over every aspect of local marketing and providing the most prominent source for up to date information it is no wonder everyone in the community is using it. You have to ask yourself how optimized is your web presence? Try searching around the web for yourself or ask your friends to find your small business some way on the web. The results you see may surprise you.
Posted in Local Marketing by .
Pay Per Click advertising is not SEO but your landing page still needs to be optimized for the search engines because they run the show when it comes to most PPC. In this situation we are talking about Google Adwords specifically when we say that your landing page score could be affected be 2 easily overlooked element.
Privacy Policy
This seems like something that shouldn’t be too big of a deal but not having a privacy policy link can have a dramatic effect on your rating with Google. When you think about it though, this is reassurance to Google’s traffic that their privacy is being respected.
Terms of Service
Just like the privacy policy the terms of service is not required but will definitely have a negative effect on your landing page score within Adwords.
These two elements may seem like common sense but they are easily overlooked and will lower your quality ranking by quite a bit. The only reasonable explanation is that being a place of business online, your landing page should respect the traffic passing through it and Google is trying to enforce that or reward properly operated businesses.
Posted in Local Advertising by .
Since the beginning of time big and small have been in an epic battle for dominance. Tom vs. Jerry, David vs. Goliath, and everyone knows Wal-Mart vs. mom & pop shops, but is bigger always better? If you are like me then you root for the little guy, but how can small business use Google Maps and local SEO to leverage its company against large corporations?
Google Maps is a fairly new service and provided for local businesses is the Google Local Business Center which will list your company on the map. When you are listed on the map you can be found locally when a prospective buyer searches for a keyword related to your products or services. Although when you are in a crowded city there are so many choices that sometimes your listing gets pushed off of the first page.
Local search engine optimization can leverage a small business against a large corporation by being listed on the first page of Google Maps. The key to being on the first page is having an optimized website that utilizes your keywords in its content and media, along with a strong social network web presence and good customer ratings.
Small businesses can overcome the dominance of a big business budget by targeting their local customers through local SEO for Google Maps. Sometimes however it takes optimization to be on the first page. It is best to at least consult a search engine marketing company or a local SEO expert before beginning your optimization on your own. I have seen legitimate companies offering the whole service including an optimized website that includes a personalized video along with an account login to view reports about how your optimization is going for as low as $300 dollars. For that price, the time it takes to learn internet marketing and execute a strategic plan could be better spent earning money by taking care of new customers.
Posted in Local Marketing by .
Have you ever done local advertising through PPC? Then you know it is not cheap, in fact it can break your bank if done incorrectly. When done correctly however Pay Per Click Advertising can offer your small business branding through local search engine marketing at a low cost.
When setting out to do PPC advertising to brand your company keep in mind that it will not be much cheaper than regular pay per click. The payout however is that after seeing your ad displayed for so long prospective clients who may have been wary about trying your service are now going to start noticing your persistence. If you want to keep your cost down it pays to target a local area close to your business and keep your bid cheap, as well as having some other way of finding you on the web.
If you have a strong web presence outside your PPC advertising such as a decent web page, social networking for your business or maybe just a blog then customers will be able to shop your company. This is where your local search engine branding comes in to place, a prospect sees your ad a couple times and decides to research your company, but if you have nothing to help support your brand then this is where it ends. Having a strong web presence can help to market your business when being found through PPC branding.
With a little support from internet marketing your pay per click advertising campaign can yield more customers and cheaper leads. That is local search engine branding through advertising and marketing and having a first page placement locally on Google could be just what your business needs to optimize its web presence and further its branding. Before deciding on using PPC advertisements as a part of your branding campaign you should take a look into local SEO for optimization of your local web presence.
Posted in Local Advertising by .
Our first post for the Local SEO Advertising and Marketing Blog is here, kicking off the beginning of our local internet advertising and marketing tips, tricks, how-to’s and 101’s resource center. We are bringing years of knowledge and experience in the search engine marketing and advertising industry to home based startups, small businesses, medium sized companies and large corporations.
What we would like to offer every professional or business owner
- Local advertising tips, tricks, how-to’s and 101’s
- Local marketing tips, tricks, how-to’s and 101’s
- Fresh SEO/SEM news and discussion
We are SEO experts who have been doing marketing and advertising for over a decade utilizing fresh technology and innovative techniques to provide every company we work with the results they desire. Being at the forefront of the internet marketing industry allows us to experience the never ending changes to the industries standards first hand.
Keep up to date with search engine marketing and advertising tips, tricks how-to’s and 101’s by signing up for our RSS feed which will send fresh information about the industry to your email as soon as its posted. You can also follow us on Twitter, add us as a friend on Facebook or subscribe to our Youtube.
Posted in Local Advertising Local Marketing by .
