Aug 10
18
2 Easily Overlooked Landing Page Elements Improve Your PPC Score
Pay Per Click advertising is not SEO but your landing page still needs to be optimized for the search engines because they run the show when it comes to most PPC. In this situation we are talking about Google Adwords specifically when we say that your landing page score could be affected be 2 easily overlooked element.
Privacy Policy
This seems like something that shouldn’t be too big of a deal but not having a privacy policy link can have a dramatic effect on your rating with Google. When you think about it though, this is reassurance to Google’s traffic that their privacy is being respected.
Terms of Service
Just like the privacy policy the terms of service is not required but will definitely have a negative effect on your landing page score within Adwords.
These two elements may seem like common sense but they are easily overlooked and will lower your quality ranking by quite a bit. The only reasonable explanation is that being a place of business online, your landing page should respect the traffic passing through it and Google is trying to enforce that or reward properly operated businesses.
